Why do PPC?
Pay Per Click Advertising is almost as simple as it sounds; you only pay when a customer clicks on your advertisement, which puts you in complete control of how much you spend. This service provides a wealth of opportunity for capturing new customers as they spend time online, and with the right ad at the right time, could have a real influence on your business growth. Another main advantage of using PPC is that the process is instantaneous: as soon as your account is active, you will be reaching new customers and benefitting from the results.
Businesses make on average £2.30 in revenue for every £1.20 they spend on AdWords